News Release

Arcum Unveils Win-Back Manager to Help Businesses Reignite Merchant Relationships and Maximize Revenue

Atlanta, GA. March, 6, 2025 —Arcum, a leader in AI-powered revenue intelligence, announces the launch of RevMax Studio Win-Back Manager, a powerful solution designed to help businesses identify, segment, and re-engage high-value lost merchant accounts.

The Win-Back Manager provides deep insights into lost merchants, enabling businesses to build highly targeted campaigns that rebuild loyalty and recover revenue. With advanced analytics and segmentation tools, organizations can now make data-driven decisions to win-back lost merchants.

Comprehensive Insights on Lost Merchants
The Win-Back Manager offers easy access to 12 months of historical KPIs for lost merchants, allowing businesses to analyze key metrics such as revenue generated, sales volume, and effective rates at the time of their attrition. This data empowers teams to prioritize high-value opportunities and optimize re-engagement efforts.

• Advanced Customer Segmentation
  Segment lost merchants by revenue, sales volume, tenure, and support interactions to enable targeted win-back strategies for small merchants, long-standing accounts, or high-volume clients.

• Targeted Win-Back Strategies
  AI-driven insights identify merchants most likely to return, allowing teams to craft personalized outreach—exclusive offers, better pricing, or tailored solutions—to drive re-engagement.
  
  
• Unlock New Revenue
  Reclaim lost revenue by understanding churn drivers and deploying data-driven, personalized strategies to win back valuable merchants. 

Early adopters of Win-Back Manager have seen a high degree of success in winning back former merchants and improving their overall revenue performance.

“Arcum has greatly improved our ability to design win-back campaigns, analyze retention thresholds across reseller channels, and gain deeper insights into our portfolio. This partnership has had a substantial impact on our operations.” — Ashvin Dhawan, CRO, Volt Merchant Solutions

 Sebastian Builes, CEO and Co-Founder of Arcum, highlighted the significance of the new manager, stating: “The Win-Back Manager is a key part of our RevMax Studio suite, designed to help our customers retain and recover revenue. By leveraging the power of Archimedes AI, this solution identifies high-value merchants and recommends the best course of action to win them back—by understanding and addressing the reasons they left in the first place.”

Tad Zhang, CTO and Co-Founder of Arcum, added: “Adding Win-Back Manager is a natural extension of the merchant journey and our product suite. We’re very excited about our product roadmap and the announcements we have coming up that continue to create value for our customers.” 

For more information, please contact info@arcum.ai or visit www.arcum.ai

About Arcum

Arcum is an innovative AI-driven platform designed to reduce client turnover and improve revenue results in the payments industry, serving acquirers, ISOs, payment facilitators, and other merchant service providers. By leveraging machine learning, Arcum analyzes vast amounts of transactional and macroeconomic data to detect patterns, predicting merchant attrition and suggesting preemptive actions for retention and revenue opportunities. Its real-time tracking feature allows users to monitor and adjust merchant strategies based on feedback, ensuring continuous improvement. With Arcum, customers enhance merchant relationships, foster long-term business growth, and increase revenue by effectively managing their merchants through data-informed decisions. For more, please visit www.arcum.ai